October 2015 – New Investment in Yeechoo

The Associates announces its eighth investment in Yeechoo, Hong Kong and Greater China’s premier online high-end designer dress and accessory rental destination.

Based on a sharing economy and responsible lifestyle concept, Yeechoo enables you to “Play with Fashion in Your Infinity Closet”, by creating a boundless designer wardrobe accessible to all.

With the philosophy that “experience is the new ownership”, co-founders Abby and Shan Shan believe that with Yeechoo, every woman can enjoy a virtually endless choice of fashion experiences, at only a fraction of the retail price.

Link to website: http://www.yeechoo.com/